YOP067: Building Business From Passion with Mimika Cooney

By November 19, 2015Podcast Episode

Bio: South African born Mimika Cooney is a TV Host, published author, speaker, business branding, and video marketing expert.
Mimika has run four successful businesses in three countries. She is the host of MimikaTV, a web show that inspires passionate entrepreneurs to build a business around doing what they love.
Mimika has been an award winning photographer for 12 years in two countries, she has authored two books on the business of photography, is a public speaker, and has experience as a live television broadcaster.
Mimika’s passion is helping entrepreneurs attract their perfect clients and build a brilliant business brand, through her signature branding and video marketing courses and executive coaching.

Transcript

Zephan: Hey, everyone, this is Zephan Blaxberg and today I am joined by the South African-born Mimika Cooney, and she is a TV host, published author, speaker, business branding and video marketing expert. Mimika’s passion is helping entrepreneurs attract their perfect clients and position their brands for higher sales by sharing her branding and marketing expertise.

She’s run four successful businesses in three different countries, and she is the host of Mimika TV, a web TV show that inspires entrepreneurs to build a brilliant business brand. She’s been an award-winning photographer for twelve years in two countries has authored two books, and is a public speaker, and has experience as a live television broadcaster. Mimika runs a branding and marketing agency offering consulting and executive coaching for experts, speakers, coaches, and authors. How are you doing today?

Mimika: I’m so glad for you to have me on your show. And it’s so great to be able to talk to other like-minded entrepreneurial creators, so this is going to be fun.

Zephan: Yes, absolutely, and we’re both kind of in the video world, so I know that we have a lot in common there. I know that before we hit the recording you were like looking in the background to see what was going on if anything was going to destruct anybody. So I’m always a fun of people who are concerned with what’s going on in the picture because I’ve had people before where we jump on the show and—for everyone tuning in, we do this both video and audio, so if you ever wanted to watch us you can actually go to our YouTube channel, but they’ve had stuff in the background going on.

Mimika: Don’t you love the fan that sticks out—

Zephan: The fan and the dog sitting in the window sill. So there is always something, but thank you so much for being here today, and, wow, twelve years a winning photographer in two different countries. There’s got to be some sort of story behind how you got started and all of this you told me that you’ve had an interesting adventure so far. I’m curious to hear how did you even get into the whole world of entrepreneurship and running a business for yourself?

Mimika: Definitely, I mean where do we start, right? As you can tell, I’m not from around these parts. I’m South African, I grew up in South Africa actually under apartheid, so I had—it was very interesting from a cultural perspective looking at things. My dad, who’s Greek, he’s been a serial entrepreneur my whole life. I remember as young as four sitting in the office we’ve always had the office at home answering the phone “Mimika Construction, good day!” because he named the company after me! So for me, I just grew up with business, always knowing the entrepreneurial highs and the entrepreneurial lows. The feasts, the famines.

And one thing I certainly learned from my dad is no matter what the circumstances politically, business, economically, you just keep going, you just jeep ploughing along. And us South Africans are kind of stubborn that way. Having grown up in a country where the rest of the world forgot about us. We couldn’t do import export. There wasn’t—you couldn’t just hop to the store and buy anything that was available or have Amazon deliver, there was no such thing as home deliveries. You needed to make things, you needed to create something out of nothing, and I think that sort of ethos just followed me through my whole life.

Where my husband and I, who’s also South African—we meet and married in South Africa, had my first child in South Africa—and we started a web design company back when the internet first came out. This was like ‘96/’97. And I remember thinking “Wow, this is going to change the world.”

At the time, I actually was working on a TV production company on air promotions for a local TV station and I just fell in love with the whole medium of media, TV visuals, and for me I’ve always been an artist at heart loving painting and drawing and sketching and dancing, so for me that kind of environment really interest me.

When the internet came around, and I saw this as a great opportunity to be able to create something, so I decided then I would create my own web design company. For a couple of years, my husband and I worked together on that, and then we had the opportunity to move from South Africa to England to take his business on a wider scale. Because the thing is, growing up in South Africa under those circumstances, the rest of the world didn’t think we had anything to offer, and we felt to be able to compete on a more global scale, we had to be either based in the US or somewhere in Europe.

Lucky enough we have European heritage, so we were able to go to England, and we lived there for six years, and we reestablished his business and then that’s when I also fell in love with photography. When you’re doing something out of a passion and you can just do it for free, it’s kind of hard to charge for it make a business out of it, but I think coming from a business background really helped me to think “Okay I really want to become a photographer for full time. I really want to be able to do this as my passion and as my career,” and there’s certain things I knew I had to do in order to establish and create a career.

Then I sorted that—so that was about when…about four years, and then we had the opportunity again to move my husband’s internet business to the USA, and having learned a ton of mistakes and learned a lot of lessons along the way I then came to the US, rebranded, started all over again, and started my photography business and that was about nine years ago.

Zephan: Very nice.

Mimika: So, fast forward then nine years we’re here in Charlotte, North Carolina, we now have a third child. I forgot to mention my second child was born in England, so I have a South African, a British, and an American child. All those only colorful. And even since the nine years we’ve lived here, I’ve pivoted learned to readjust and change my business where now I teach other people entrepreneurship, business, and branding and everything has come full circle. So that’s where we are now.

Zephan: Very nice, and so I have to ask. Are you a Cannon or an Nikon person because being a photographer—

Mimika: I am a Cannon.

Zephan: Okay, good. Good. Because I have all Cannon gear right in front of me.

Mimika: Exactly. Although, I always go back and forth, I always think Nikon has really good glass in terms of the lenses and, you know, sometimes Cannon gets ahead and then Nikon gets ahead and then Sony pops up its head up now and again. But once you pick a style or a brand, it’s very difficult to switch. So I’ve been a Canon for about ten years now, so that’s where we’re at.

Zephan: Yeah, I’m in the same boat as you. I’ve always liked Nikon glass, but Canon cameras. So quick, funny story about that when I had a gig working in The White House one time, we were shooting with I guess Department of Homeland Security, and the guy I was working with just told me “Meet me tomorrow, we’ll take the train to DC, and we’ve got a gig in The White House.” “Okay, cool.” And we get there and he pulls out all these gear and he hands me this big Nikon camera—and I’ve been using Canon for like ten years now—and I’m like “I don’t know how this works.” You probably know this that Nikon cameras, a lot of their lenses focus the opposite direction.

Mimika: Yes! It’s like having been left handed. It’s like “Oh, my gosh, I’ve got to learn everything backwards now!”

Zephan: Exactly! And so I had to learn quick because it’s like, look, you’re in The White House. You need to make this work, you don’t have a choice. And I’m sure that you’ve seen a lot of that in just your business and in life. You’re handed this thing very quickly, and you’ve got to learn and figure out what to do with it. And much like you said with how it was in South Africa, you have to make something out of nothing.

So I’m curious to hear maybe a little bit more about just where your creativity has come from in that and what’s it’s like to really make something from nothing. I know that some of our listeners are curious to make a business and have no idea what to do because they just work a job. Maybe they’re sitting on a computer all day or filing paperwork or whatever but it has nothing to do with a profitable business. so how do you just start with nothing and figure out where to go from there.

Mimika: Definitely. Those are some very good questions and in some way that I’ve been several times before. And for me it’s like when you are in a day job that you can’t stand, and you’re doing something that takes the life out of you—you have to be motivated to get up in the morning and have that passion. When you feel passion with perseverance and that can-do attitude, you can really do a lot.

So the first—my first step of advice is…say you’re sitting on a cubicle, you really want to quit the day job but you kind of don’t know what you want to do but you know there is something. There’s usually some signs along the way. I call them that little pebbles along the beach. Life is a little journey along the beach and sometimes we find pebbles that either can be negative, and we can pick them up and make them hold us down. Or we can use those to help other people, so if you experienced something—for instance, an example, one of the clients that I’ve worked with. She was also working a day job in cooperate America, was really unhappy with the hours, hated having to put her children in daycare, didn’t want to have to be doing that all the time and commuting.

She’d gone through a very nasty divorce. And what she’d realized, she’d learned a lot of things about positive mindsets and working through that, and now she’s repositioned herself to be able to coach other women who are going through a divorce. So sometimes it’s not necessarily something that you go to school for, it’s something that presents itself along the way that you find either a passion for or you find—and it’s usually something that you feel like you could just do for free that you just enjoy doing it, and then it doesn’t feel like work.

Once you have a good idea of what it is that you can offer, obviously your services and your skills play a good—in the equation, you’ve got to figure that out. First step you need to do is start to look at the market. Like if this is your business idea, say you want to become a coach and you don’t really know where to start you need to start researching and think “What are other coaches doing? What is the business model? Is this the kind of business model I want?” Because here’s another thing, just throwing yourself into designing a business based on somebody else is a very bad idea.

And I’ve done this myself with my own photography business. I thought “Well, I love photography, and I really want to do this as a full-time job, so what do other photographers do? Oh! They shoot weddings right, so let me go shoot weddings.” So as the first step, probably was the worst thing to do because—it was the worst and the best thing because it taught me how to think on my feet. I had to learn lighting very quickly, but you were in such a precious situation that I knew I had to get the shot. I couldn’t miss the shot.

At the same time, trying to base my business model on somebody else’s was very bad. Because for me I eventually realized after three years of being a wedding photographer that I was hitting burn out. I didn’t like being away on weekends, I was missing out my kids. They were like two and four they were still little. I was spending the whole week editing images until like one/two in the morning, I hadn’t designed my business around my lifestyle, and I ended up finding my business was running me.

So, a lot of the time, when you just think about what is the kind of lifestyle we want? What are the hours we want to work? How do we want our business to fit into our lifestyle? If you don’t want to be commuting all the time, you want to find a business model that maybe helps you to be able to work from home. Coaching, consulting… You could do things—technology now is awesome. We’ve got technology at our fingertips that make things so easy for you to start your own business. And just creating those connections. So once you have a spark of an idea, it’s to start to look at it, and then start to look at yourself. What do you have to offer the world that you can monetize?

Zephan: I think you actually brought up one of the big principles that I learned just in photography, and I was very fortunate that I think I was one of the last generation to be able to do darkroom photography, and I actually learned what it was like to—

Mimika: Yes! Me too! 2003, just before digital came out. Exactly, totally different mindset.

Zephan: When I was—I’m guessing I was probably in middle school at the time, but I took darkroom photography, and it’s very interesting to learn that style because there are is so much more effort that goes into each picture and you can only take twenty-four or so pictures and if you messed up and left a lens cap on, you’re in trouble. It’s not the same as digital photos where you can actually see what the picture is going to look like before you even snap it off. So one of the big things that I learned was that you should look at what everyone else is looking at and do the opposite.

So when I first started shooting events and weddings, you’ll actually notice that a lot of the times, if there were photographers there or people just taking pictures on their phones, I was actually in the complete opposite direction of them because I was getting a whole different story from the other side of the room. Much like at a wedding where everyone is facing the bride and groom, and trying to take a picture of the rings being put on or the kiss, I actually would stand behind the altar and have a totally different perspective on it, and actually a much better one because you can see the rings being put on much better. The way that people hold their hands it just it works out better.

I think you inadvertently brought up an amazing principle there that I’ve really kind of lived by, is look at what everyone else is doing and then kind of do the opposite. Maybe not word for word, but if you go out there and do what everyone else is doing, nothing really sets you apart from anybody else.

Mimika: Then it’s really hard to compete. Because what happens then when you become—you’re doing what everybody else did you become a commodity, and the only way a commodity can compete is on price. And who wants to win that war right the race to the bottom? Not fun. So that’s why I, in all this journey of my business models, I’ve realized time and time again when I started my web design firm, when I started my photography businesses, when I started my consulting businesses and my coaching model, I’ve realized that brand positioning and knowing how you want the world to perceive you is so vitally important. Before you just go set up a website and start comparing yourself and pricing yourself to everybody else is to really know what’s unique to you.

Think of it this way, your business is like you are building a house. You’ve got to get the foundations right. You can’t go put a roof on until you have the walls up, you can’t put the walls up until you have the foundation right. And part of your foundation is understanding who you are, how you offer value, and then what it is that you want to say to the world, and that’s what branding is and a lot of people misunderstand it.

A brand isn’t just your name and a logo. It’s how people feel about you. So if you think about—like, you know, you worked at the Apple Store right. People walk in, it’s white, there is lots of clean lines, there’s seamless—Apple’s known for its high-quality products. I don’t think people come into the Apple Store to haggle with you on price right. This is the price, and this is what you pay. Very rarely do you get a discount on an Apple product and people know that, and they are prepared to pay higher prices for a quality product.

Apple has done a really good way of branding themselves in the mind of consumers where actually there is no competition. There might be similar products, there might be similar services, but when you first market and you position your brand in the customer’s eyes, you then can then command the prices you want. So branding, to me, is the first thing that you want to be established for. Knowing how you position yourself, which is everything from your website, your HR photos, your logo, the font style you use.

If you walk into—like I remember when I went to go to see Paris last year, I went to England for a conference and we were speaking at, and for a day we went to go to Paris for the day. And I remember walking down that road—I can’t remember what it’s called—but the Louis Vuittons and Chanels, tiny little stores. You walk in, there is one display with one like suite case on the stand and I’m like “Is that it? Is that all they’re offering?” but the price tag was huge! I was like “Oh, my Gosh, we are in the wrong place here!” but immediately, without anybody having to say anything to me, before I even had to look at the price tag, I knew this was going to be expensive because I knew Louis Vuitton suitcases are like…have their own zip code, the way they are positioned in people’s minds.

And that’s the power of a brand. And I think a lot of business owners, especially when you start, you think “Branding is for those big companies.” Like if you are an ad agency, that’s the word branding. But branding comes down to the very small parts of any business owner, whether you have a big corporate business or whether you are a solopreneur. Knowing how it is you want people to feel about you in the marketplace really comes before you think of any marketing strategies, before you think of spending any money on apps and programs and downloads and—if you know how it is you want people to perceive you, then you can really lay a foundation. So then eventually, once you’ve got the walls up and you can put the finishing touches, which is the marketing, which comes afterwards, then you know how people can pay for their services. That’s exactly how I think it’s a process. One step follows the other.

Zephan: Yeah, and—fun little fact just about the Apple Stores, and this really does come down to branding, is that they ultimately—and I’m not saying that the individual entrepreneur can do this right away—but Apple ultimately bought out a rock quarry in Italy, because they wanted the floors in all of their newest stores that were coming out to be this Italian…some sort of a stone that they have at this quarry. And so they actually brought out the entire quarry, and you’ll notice that when you walk into any of the newer or the renovated stores, they all have the same sort of floors and, much like you said, the clean lines, the white walls and all the hardwood tables and things like that.

It’s not just your website, right. It’s more of the experience of what people get out of working with you. And so I think that that’s pretty important too. How are you making these people feel by having them work with you? It’s much like you said, it’s not just the name or the colors that you’re using in your logo or the website, which a lot of people make the mistake of that first, is they go right for the website they want to build the whole things up and spend thousands of dollars. I actually know someone who built her business, and I think she made her first three hundred thousand dollars without even having a website.

Mimika: Probably that’s just a landing page—exactly. And that’s the thing, is that unless we have it right and establish who it is we’re speaking to—because that’s the other thing with people that I coach and consult with. You need to know what your client avatar is. If you don’t know who she is, where she works, what she dresses, what she eats for breakfast, I mean down to everything, you don’t know who you are aiming at, then any Facebook ads you do, Google ads, website design, all of that is meaningless unless you’re speaking the right language. That’s why it’s so important to know the direction you are going in. Have it as a structure and then once you know what your brand is—it’s like learning a language, you then are speaking to the right people. You’re not just wasting your resources on things that will not move the needle for you.

Zephan: Exactly, so I’m wondering if maybe we can run through—let’s do like a test branding thing. I think I’m going to throw out just a topic. Most people that listen to the podcast know that I’m very passionate about rowing. So I row on a rowing club downtown on the water three times a week. We actually have in two days here, I’m prepping for a thirteen mile, half-marathon race. And so let’s say I’m really passionate about rowing, but I’m never going to become an Olympian. I wasn’t a collegiate athlete, so that time has already passed for me, but one thing I’ve always considered is opening up almost like a cycle studio, like you know they have all the bikes lined up, but instead it would be rowers.

Mimika: I have a rowing machine upstairs! My husband—we call it the torture device. I tell you, you work every muscle—your back, your arms, your legs—when you do that. If the weather is dead outside and he can’t go for a cycle, because he loves to do mountain biking, he’ll hop on the torture device, the rowing machine, because then he can get the distance he wants to get into. But of course, if we are saying you wanting to sell the services of somebody to come in and use the studio, right?

Zephan: Yeah. So let’s say—and I want to make sure they don’t see it as a torture device. I want to make them see it as something that can be fun, that can be a different way to get into shape and it could be something good to start your morning off with, you know, one of those classes.

Mimika: Definitely. So the first thing is that, if we were putting this business model together, we would sit down and talk about who is your audience? Is your audience the male entrepreneur who works in… maybe he works in cooperate America and he goes and sits at his desk all day, so we definitely want to appeal to help you feel more fit even though you might not feel productive during the day. Or is it that the mum with kids at home and she just wants to get away for a break? Or is it like athletes who are in training? Even though you can still get the same services out of all three of those models, if you know out of all those three of those parties who you’re speaking to, then you can really tailor it.

Say if it’s the male twenty-something. He goes off to work, but he wants to get a quick workout, the nice thing about rowing, almost half your efforts—in other words, if you go for a thirty-minute ride, you could probably do a fifteen-minute row because you’re getting so much cardio quickly. So you want to make sure that however you position it and you market, you’re appealing to that it will help you save time but will get you fit in a fun way. One thing I’ve realized with the rowing machine is if you’re looking at the numbers of how much time you have left to row, you feel like you are in so much pain, but by distracting yourself, you would have—like my husband will put the computer up with Netflix on.

You can provide, when somebody walks in, it’s really airy, you’ve got a nice clean, modern look. And just like when you go to the gym with the bicycle, you will have the rowing machines facing a huge big TV screen where they can watch something. So either it’s a movie or you could have different channels on that people can watch, and they can plug their earphones in. That way they’re taking their minds off the pain they are in while they’re getting exercise.

Or you can have like an audio thing where they’re listening to audiobooks while they’re chugging away, and then you can have the facilities—like if you’re knowing that your guy is going to go straight to the office you need to have shower facilities, to enable him to change and then provide that area where… Maybe there is a smoothie bar so he can grab a smoothie as breakfast on the way on the commute to the office.

Again, touching all the points that you know that your ideal client needs, and you can then provide your branding.

Now let’s flip it a bit. If you are aiming for the mum who has kids at school, she’s not going to come in at six o’clock. She’s probably going to come in at maybe eight or nine o’clock once the kids are in school. She’s going to want to have more of the girly feel, she might even want to have more of a—instead of having lined up, she might even want to have them all facing in a circular position, so she feels like “Hi!!” She’s chatting away. Maybe not watching sports is good for her, but having a conversation or having something more girly.

So even the layout of the store needs to be thought out carefully. So the experience the brand is the user experience how she’s going to feel, or he’s going to feel about you. So then if he even recommends your studio to someone else, they know exactly what to expect because you are brand is promising A, B, and C. Then when people come to your website, to your store, they’ll then know that this is what is going to be delivered because this is your brand promise, so that’s how it all works together.

Zephan: We literally just built a business off of something that I just happen to do three times a week, I mean, right now on the spot.

Mimika: Exactly.

Zephan: I think It’s really funny that you bring up having some entertainment or some form of—something to get their mind off of it, because my original thought was if you think about what Disney does with a lot of their rides, they have these 4D interactive, you can smell it, you can taste it, you can see it. My thinking was, I’m a videographer I know a lot of guys who fly these drones out there. What if we were able to fly a drone and film footage of what it might look like from the perspective a boat going through the water, and so you see yourself on this race course or on this lake or whatever. You see yourself moving through the water. Because that, for me, is really what makes the experience. That’s often times why I go down to the rolling club when it’s sunset, because I get to watch this amazing sky transform from just plain blue and a couple of clouds to this orange, pink, purple crazy it’s just like an art piece.

Mimika: Exactly. What it is, it’s gamifying your business. And that’s a term I’ve a lot lately, especially in the growth hacking world. They talk about how do you create a better user experience? When you go to—like you watch a movie. You can watch a movie on Netflix, but watching it on your TV compared to watching it on your movie theater is a totally different experience. So there you go. If you are your ideal client, you want to give him that experience.

And guys especially—I have a son, so I know this. He’s addicted to gaming and all that. If you can pull him into that feeling where he feels like he’s rowing and have a bit of an element of competition… This is the difference between the male and the female psyches you see. The males you can appeal to offering them like a kind of game of where they’re rowing and the faster they go then whoever wins, either speed or achievements—you can even have little trophy things on the wall. I know it sounds cheesy. People will do anything for t-shirts! You can have like a member of the month. All these little elements of making it feel more like a community than just going to go work hard, get your sweat, and be in pain.

So again that’s the whole brand feel, from the beginning to the end is the experience that you’re going to design for your clients.

Zephan: I really like this whole concept. Honestly, I might go off and start it.

Mimika: Exactly! You’ll have to give me credit, darling.

Zephan: Of course! I’m going to need somebody to help e figure out what color the building is going to look like, because, I mean, look, you’ve got a red shirt, I’ve got a red shirt. You have a blue wall in the back I have a blue wall in the back. Clearly we know our stuff.

So, I guess this is probably on some of the people’s minds right now it’s—okay, so, like I have a passion. You gave me a clear example of how I can take this and run with it and run a business out of it, but two things come to mind: money and clients. So we’ve got this branding down. Is it one of those things where if you build it, they’ll show up? Or is it you know now we’ve got to figure out how we get that message out to the masses and how do we—how can we find money to get something like that started? Because obviously, I can’t go out and buy twenty one-thousand-dollar rowers tomorrow morning, but people out there do this all the time. They create businesses from nothing.

Mimika: Definitely. And, again, it all depends on your business model. An offline retail business is a completely different monster to an online business. Of course, an online business is so much cheaper quicker and easier for you to get out there because—even with retail businesses, is you can learn to test the audience and start segmenting and building a following or lists. So, for instance, if you’re doing an online business, even if you might not have everything set up, at least create something that people can get an idea, and start asking questions. Join groups and go to places and networking events that you know that your ideal clients will be at. So when you are starting the business you need to do research.

If you are going to do your rowers, you’re going to need cash right. You need to be able to apply for funding. Now there’s several ways you can do that. You can either get a business loan… There are a lot of start-up loans that even—like, say women entrepreneurs and under thirties. Like I know the Forbes thirty, they have some of these. If you just start searching in your local area, you might find there is a lot of sort of—not even loans. What do they call them?

Zephan: Grants.

Mimika: Yeah, a grant so that you can actually apply to actually do that. Sometimes it’s better to start up small and start to tweak and to go through a whole bunch of money and have a tank. I’m also involved, in my husband’s business still and he’s involved in the tech start up world, the San Francisco SAS product, it’s all about investment, investment. Angel investment and trying to get money so they can start a business. And what sometimes irritates me with that kind of model is that “I can only do something when I get five hundred-thousand-dollar investment.”

Why can’t you start now? Why can’t you start trying something because…it’s like your rowing, right. You are not going to learn anything until you start moving. You have to start moving forward and having some momentum and even if you bump yourself on the side and you turn a little too sharp here, you’re soon going to realize the best way to get a flow is to actually be moving forward, so even if you make a mistake you can say okay well that didn’t work.

To me my vision of business is like playing bumper cars. We drive a long, oh, we bump into there, and eventually we make our way down the path that we mean to, but you only know what you know once you’ve tried something. I’m all for bootstrapping. Try an idea, test it, put your ear to the ground, ask questions, go out there and start networking, and really start to find out is this what the market wants? Because especially the online model—I have clients that I work with that design courses and do product launches and one of the lessons I learned for my own product launch failures is trying to build something hoping they will come.

Now that old adage does not work anymore. You have to test it and a lot of the time it’s preselling. So if you have an idea—like the likes of GoFund campaigns. People then have an idea, they put out their idea to create a project or a product and they get paid first. What a clever idea! Because soon you’ll know before you spend any money. Like you need to know is their market for it are people wanting this.

The great thing about it is once you know that if people buy into your idea, they’re more than likely to really help you and promote you and then support your business when your business model is based on their feedback, especially if you brought in an audience and a community and it’s based on what people want. I always believed give them what they want and they’ll pay you for it. Don’t shove don’t their throat what you think they want because often times it’s not the same thing.

Zephan: Yeah, absolutely right. And I think that this has been such a great conversation that could easily go on for hours and hours because I mean we literary built a business from nothing on the spot. And one of my favorite books when I was growing up is called Something From Nothing, and so I’m a huge fan of having that creative ability to do so.

Just curious, for everybody listening in, if they want to learn more about you and your branding and marketing services, or even just want to follow some of your videos online—because I know that you have your own web TV show—what’s the best place for people to find that?

Mimika: Sure, the best place to find me on my website, which is just like my name, mimikacooney.com. M-I-M-I-K-A C-O-O-N-E-Y, like George Clooney but without the L. I always like to say that. I have a three-part video series called Designing Your Business Brand. You can grab that for free and it’ll take you through the process that I do with my own clients, through coaching, and how to actually decide who your client avatar is, so you can design that business model before you throw good money.

I also have a free Facebook group. It’s a closed group, but if you apply I’ll check you out make sure that you’re legit and that is called Brand Story Marketing. If you just go /groups and then look for Brand Story Marketing. We have almost fourteen hundred members in there, super engaged, super supportive you now helping people figure out their brand, helping you tell your story, and then helping you with marketing to get your message out there.

Then I have signature courses. Like confidentvideo.com is one of my recent products that’d be launching. If you want to learn how to use video marketing better, and you can get also another free video series there at confidentvideo.com. and then I have my brand stream marketing coaching course which is once a year in the beginning of the year. So—but yeah, the first place to go my website mimikacooney.com and connect with me there.

Zephan: Awesome! Well, that sounds good. Mimika, it’s been great speaking with you, and I definitely would love to stay in touch and maybe will have to make that rowing center happen.

Mimika: Exactly. I’ll have to come and help you cut the ribbon, right. [laughs]

Zephan: Yes! Alrighty, thanks for being here and I’ll talk to you soon.

Mimika: Take care.